Cartils Project

This project required me to develop a new brand concept and packaging design from given categories. I chose to produce a summer beer. I decided that my summer beer will be targeted at a young social elegant audience. For primary and secondary research i looked at existing summer beers and themes to support my ideas.

target audience & research

research

bottle design

hummingbird reference

hummingbird reference

label design

bottle design

label design

bottle and glasses